November 13, 2023

In the world of web design, understanding your client’s needs and expectations is crucial for creating a successful website. That’s why a web design questionnaire is such an important tool. It allows you to gather essential information from clients, align your design choices with their goals, and manage expectations throughout the process. By asking questions about their business, target audience, preferred features, and desired launch date, you can ensure that you deliver a website that exceeds their expectations. In this article, we will explore what a web design questionnaire is, the questions you should ask clients, and how to create a client onboarding questionnaire easily. So let’s dive in and learn how to make your web design projects a breeze!

Web Design Questionnaire: Client Questions  Template

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What Is A Web Design Questionnaire?

A web design questionnaire is a crucial tool in the web design process. It allows you to gather essential information from clients, ensuring that their vision and goals are aligned. Simply put, it’s asking the right questions.

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So, why is a web design questionnaire important? Let’s explore its two main benefits:

You Understand the Client’s Vision

A client questionnaire allows you to gain a deep understanding of the client’s vision for their website. By asking questions about their business, target audience, and unique selling proposition, you can align your design choices with the client’s goals and objectives. This understanding will not only help you create a website that meets their expectations, but it will also strengthen your working relationship with the client.

You Manage Expectations

A well-crafted web design questionnaire helps set and manage expectations between you as the freelancer and the clients. By asking about the client’s preferred features, style preferences, and desired launch date, you can ensure that you deliver a website that meets the client’s expectations. It also helps avoid misunderstandings and unnecessary revisions down the line.

What Questions To Ask Web Design Clients

If you just want to stick to 10 basic questions at the minimum, ask your client these questions before building a website:

What does your business do?

Understanding your client’s business is essential for creating a website that effectively represents them. Ask them to describe their business in a few sentences and gather information about their products or services.

Who is your target audience?

Knowing your client’s target audience allows you to design a website that caters to their needs and preferences. Ask questions about the demographics, interests, and behaviors of their target audience.

What action should website visitors take?

Identify the desired action your client wants website visitors to take. This could be making a purchase, filling out a contact form, subscribing to a newsletter, or any other specific conversion goal.

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What sets you apart from competitors?

Understanding your client’s unique selling proposition (USP) will help you design a website that highlights their strengths and distinguishes them from their competitors. Ask about their unique features, benefits, or values.

What’s the value of an average customer?

Knowing the value of an average customer to your client’s business can help you prioritize design elements and focus on converting visitors into customers. Learn about their average customer lifetime value, purchase frequency, or average order value.

How do you acquire new customers?

Gaining insight into your client’s customer acquisition strategies will help you design a website that supports these efforts. Ask about their marketing channels, campaigns, or tactics that drive new customer acquisition.

How many clients do you get in an average month?

Understanding the client’s client load will help you assess their website’s scalability and performance requirements. Ask about the number of client inquiries, conversions, or sales they typically receive in a month.

Do you have professional branding and imagery?

Determine if your client already has an established brand identity and professional visuals. This will guide your design choices and help you maintain consistency with their existing branding.

What’s your project completion deadline?

Setting a clear timeline is crucial for planning and delivering the website on time. Ask about the client’s desired launch date and consider any important events or milestones they need to align with.

Any additional information I should be aware of?

Give your client an opportunity to provide any additional information or requirements that may be relevant to the web design process. This open-ended question allows them to share any specific preferences or concerns they may have.

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By asking these questions, you will gather valuable information to guide your web design process and ensure that you meet the client’s expectations.


Designing a website is an exciting and intricate process, and a well-crafted website design questionnaire is an essential tool to ensure its success. By asking the right questions and gathering comprehensive information from clients, you will create a website that aligns with their vision, meets their goals, and resonates with their target audience. Remember, the ultimate goal of a website design questionnaire is to create a website that exceeds the client’s expectations. As you embark on designing websites for clients, make sure to customize your questionnaire based on their specific needs. Every project is unique, and tailoring your questions will help you gather the right information to guide your design process. Happy designing!

About the author 

Dipankar Raha

Greetings! I'm Dipankar Raha, and I hail from the beautiful city of Rangpur, Bangladesh. Since 2010, I've been savoring life in Dhaka, the vibrant capital of our wonderful country. At "DIPANKARRAHA.COM," I'm all about helping bloggers and aspiring entrepreneurs transform their passions into thriving online businesses. My aim is to empower you with valuable insights, free content on effective blogging strategies, and a curated selection of top-notch internet marketing tools and programs. Explore my blog for detailed product reviews, personal experiences, and tutorial videos. Join me on this exciting journey as we navigate the world of online marketing together!

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